ProjectFreyanda
ClientFreyanda - Women's Health
Timeline2024 / 6 Weeks
Solutions
  • Web Design
  • Nuxt Development
  • UX/UI
  • App Concept
Share

FreyandaWomen's health digitally supported

Freyanda website on various devices

A digital home for women's health

Freyanda is a holistic coaching offer from Sarah Schmidt, a pre- and postnatal coach, yoga trainer for pregnant women, and mom. The range includes prenatal yoga, postnatal recovery courses, children's yoga, personal coaching and trauma support.

Key Metrics
+180%More Course Signups
0.9sLoad Time
4.8Google Rating
The Challenge

Too much expertise, too little visibility

Sarah had a problem many coaches know: No unified digital presence. Course bookings went through awkward phone calls. The target audience is online-savvy, but the presence wasn't.

Our goal: A digital home for Freyanda – as warm-hearted as the service itself.

Discovery

We listened first

What makes Freyanda unique? What fears and wishes do expectant mothers have? How can we build trust digitally?

Key Insight: Women in pregnancy aren't just looking for courses – they're looking for connection and security.

Design Principles

Warm-hearted & inviting

  • 01Soft, warm colors – no clinical white, but organic tones
  • 02Real photos instead of stock – Sarah and real participants
  • 03Simple language – no jargon, but heart-speak
  • 04Mobile-first – 78% of the target audience comes from smartphones
Solution

Modern website with course booking

A Nuxt 3 website with: Clear course overview – all offerings at a glance. Online booking system – direct signup without detours. Calendar integration – all appointments synced. Newsletter connection – for regular tips and updates.

For Participants

Website Features

  • 01Clear course pages with all details
  • 02Easy online booking
  • 03Personal about-me page that builds trust
For Sarah

Admin Features

  • 01Independent course management
  • 02Easy content updates
  • 03Analytics for better marketing
Results
~42Signups/month (was ~15)
2clicksPath to booking
0.9sLoad time (was 3.8s)
Testimonial

“BitBitHooray understood what women's health really needs: trust, mindfulness, and a website that reflects that. Bookings have tripled.”

Sarah Schmidt